Aquilea
Project
Campaña de publicidad WebARDescription
To celebrate 50 years of Aquilea, the agency Microbio Gentleman has devised an unboxing in which the box itself comes to life to tell the story of the brand and its core values: naturalness, science, respect, commitment and experience.
As part of this campaign, which has been launched simultaneously in Spain, Portugal, Italy and Germany through the distribution of the boxes in pharmacies located in these countries, we have developed a webAR project in which, through the scanning of a QR code, a video created by artificial intelligence is generated.
With this project, Microbio Gentleman has received the Aspid prize for Ibero-American Creativity and Communication in Health and Pharmacy.