{"id":90993,"date":"2024-10-10T16:18:05","date_gmt":"2024-10-10T14:18:05","guid":{"rendered":"https:\/\/www.innovae.com\/marketing-e-vendas\/"},"modified":"2025-07-14T11:53:27","modified_gmt":"2025-07-14T09:53:27","slug":"marketing-e-vendas","status":"publish","type":"page","link":"https:\/\/www.innovae.com\/pt-pt\/marketing-e-vendas\/","title":{"rendered":"Marketing e Vendas"},"content":{"rendered":"

[vc_row full_width=”stretch_row” type=”container” padding_top=”” padding_bottom=”” css=”.vc_custom_1734344846882{margin-top: 0px !important;padding-top: 100px !important;padding-bottom: 100px !important;background-image: url(https:\/\/www.innovae.com\/wp-content\/uploads\/2024\/10\/MarketingyVentas.jpg?id=91118) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_custom_heading text=”Marketing e Vendas” font_container=”tag:h1|font_size:60px|text_align:center|color:%23ffffff|line_height:60px” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”fadeInDown” css=””][vc_empty_space][vc_custom_heading text=”Produtos que ganham vida” font_container=”tag:p|font_size:26px|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” css_animation=”fadeInUp” css=””][\/vc_column][\/vc_row][vc_row type=”container” padding_top=”” padding_bottom=”” css=”.vc_custom_1595504952566{padding-top: 40px !important;}”][vc_column css=”.vc_custom_1444994947036{margin-bottom: 35px !important;}”][vc_column_text css=””]<\/p>\n

Na Innovae, damos criatividade tecnol\u00f3gica \u00e0s suas ideias, desenvolvendo aplica\u00e7\u00f5es para a \u00e1rea do marketing e das vendas.<\/p>\n

[\/vc_column_text][vc_separator color=”#d1005c” border_width=”2″ type=”small” position=”center” thickness=”3″ up=”” down=””][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” type=”container” padding_top=”” padding_bottom=”” css=”.vc_custom_1620113241140{padding-top: 40px !important;}”][vc_column width=”1\/2″ css=”.vc_custom_1444994947036{margin-bottom: 35px !important;}”][vc_single_image image=”79836″ img_size=”full” css_animation=”fadeIn”][\/vc_column][vc_column width=”1\/2″][vc_custom_heading text=”Realidade aumentada em marketing e vendas” font_container=”tag:h2|font_size:38px|text_align:left|color:%23403c5f|line_height:38px” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”fadeInRight” css=””][vc_column_text]<\/p>\n

A Realidade Aumentada<\/a> permite a sobreposi\u00e7\u00e3o de elementos digitais no mundo real e, por conseguinte, a sua aplica\u00e7\u00e3o em Marketing e Vendas tem como objetivo enriquecer o ambiente f\u00edsico e melhorar os produtos a promover.<\/p>\n

A Realidade Aumentada \u00e9 hoje utilizada para sobrepor informa\u00e7\u00f5es adicionais sobre produtos em feiras e eventos, para criar cat\u00e1logos aumentados que acrescentam valor ao suporte f\u00edsico ou para criar configuradores de produtos interactivos. Em suma, a Realidade Aumentada contribui para enriquecer o discurso comercial, captar a aten\u00e7\u00e3o de potenciais clientes e criar ac\u00e7\u00f5es de marketing interactivas e visualmente poderosas.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” type=”container” padding_top=”” padding_bottom=”” css=”.vc_custom_1620113245524{padding-top: 40px !important;background-color: #f7f7f7 !important;}”][vc_column width=”1\/2″ css=”.vc_custom_1444994947036{margin-bottom: 35px !important;}”][vc_custom_heading text=”Realidade virtual em marketing e vendas” font_container=”tag:h2|font_size:38px|text_align:left|color:%23403c5f|line_height:38px” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”fadeInRight” css=””][vc_column_text]<\/p>\n

As aplica\u00e7\u00f5es de Realidade Virtual<\/a> na \u00e1rea do Marketing e Vendas destinam-se a mostrar produtos ou projectos a potenciais clientes de uma forma imersiva, inovadora e atractiva.<\/p>\n

A Realidade Virtual permite que o utilizador seja transportado para um ambiente totalmente virtual onde pode interagir com o produto, conhecer as suas funcionalidades, configurar carater\u00edsticas e at\u00e9 v\u00ea-lo em funcionamento \u00e0 dist\u00e2ncia. Em suma, a Realidade Virtual \u00e9 uma ferramenta muito poderosa para criar showrooms virtuais<\/a> de instala\u00e7\u00f5es, projectos ou produtos, para captar a aten\u00e7\u00e3o de potenciais clientes e aumentar o seu n\u00edvel de compreens\u00e3o do produto.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”79840″ img_size=”full” css_animation=”fadeIn”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” type=”container” padding_top=”” padding_bottom=”” css=”.vc_custom_1595505323886{margin-bottom: -40px !important;padding-top: 50px !important;padding-bottom: 50px !important;background-color: #c20056 !important;}”][vc_column][vc_custom_heading text=”\u00bfTe interesa saber m\u00e1s sobre aplicar la tecnolog\u00eda al Marketing y Ventas?” font_container=”tag:h2|font_size:30px|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css=””][vc_column_text]<\/p>\n

Se quiser saber mais sobre como a Realidade Aumentada e a Realidade Virtual podem ser aplicadas ao Marketing e \u00e0s Vendas, teremos todo o gosto em ajud\u00e1-lo.<\/span><\/p>\n

[\/vc_column_text][vc_btn title=”SABER MAIS” style=”gradient-custom” gradient_custom_color_1=”rgba(255,255,255,0.17)” gradient_custom_color_2=”rgba(255,255,255,0.38)” shape=”round” size=”lg” align=”center” css_animation=”none” link=”url:https%3A%2F%2Fwww.innovae.com%2Fpt-pt%2Fcontacto%2F”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row” type=”container” padding_top=”” padding_bottom=”” css=”.vc_custom_1734344846882{margin-top: 0px !important;padding-top: 100px !important;padding-bottom: 100px !important;background-image: url(https:\/\/www.innovae.com\/wp-content\/uploads\/2024\/10\/MarketingyVentas.jpg?id=91118) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_custom_heading text=”Marketing e Vendas” font_container=”tag:h1|font_size:60px|text_align:center|color:%23ffffff|line_height:60px” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”fadeInDown” css=””][vc_empty_space][vc_custom_heading text=”Produtos que ganham vida” font_container=”tag:p|font_size:26px|text_align:center|color:%23ffffff” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” css_animation=”fadeInUp” css=””][\/vc_column][\/vc_row][vc_row type=”container” padding_top=”” padding_bottom=”” css=”.vc_custom_1595504952566{padding-top: 40px !important;}”][vc_column css=”.vc_custom_1444994947036{margin-bottom: 35px !important;}”][vc_column_text css=””] Na Innovae, damos criatividade tecnol\u00f3gica \u00e0s suas ideias, desenvolvendo aplica\u00e7\u00f5es […]<\/p>\n","protected":false},"author":2,"featured_media":91124,"parent":0,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"page-full-width.php","meta":{"content-type":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"class_list":["post-90993","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.innovae.com\/pt-pt\/wp-json\/wp\/v2\/pages\/90993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.innovae.com\/pt-pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.innovae.com\/pt-pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.innovae.com\/pt-pt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.innovae.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=90993"}],"version-history":[{"count":7,"href":"https:\/\/www.innovae.com\/pt-pt\/wp-json\/wp\/v2\/pages\/90993\/revisions"}],"predecessor-version":[{"id":95543,"href":"https:\/\/www.innovae.com\/pt-pt\/wp-json\/wp\/v2\/pages\/90993\/revisions\/95543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.innovae.com\/pt-pt\/wp-json\/wp\/v2\/media\/91124"}],"wp:attachment":[{"href":"https:\/\/www.innovae.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=90993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}