{"id":76539,"date":"2016-03-03T11:23:00","date_gmt":"2016-03-03T11:23:00","guid":{"rendered":"https:\/\/www.innovae.com\/la-realidad-aumentada\/"},"modified":"2025-12-12T10:35:05","modified_gmt":"2025-12-12T08:35:05","slug":"the-augmented-reality","status":"publish","type":"page","link":"https:\/\/www.innovae.com\/en\/the-augmented-reality\/","title":{"rendered":"Realidad Aumentada"},"content":{"rendered":"

[vc_row full_width=”stretch_row_content_no_spaces” type=”container” padding_top=”” padding_bottom=”” css=”.vc_custom_1583491694094{margin-top: -40px !important;background-image: url(https:\/\/www.innovae.com\/wp-content\/uploads\/2020\/02\/home_microsoft_foto_fondo.jpg?id=75584) !important;}”][vc_column][vc_custom_heading text=”Augmented Reality” font_container=”tag:h1|font_size:56px|text_align:center|color:%23ffffff|line_height:0″ google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”fadeInDown” css=”.vc_custom_1752485537504{padding-top: 130px !important;padding-bottom: 130px !important;}”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” type=”container” padding_top=”” padding_bottom=”” css=”.vc_custom_1584521759287{border-top-width: 40px !important;background-color: #f7f7f7 !important;}”][vc_column][vc_custom_heading text=”What is Augmented Reality?” font_container=”tag:h2|font_size:38px|text_align:center|color:%230f0f19|line_height:46px” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css_animation=”fadeInLeft” css=”.vc_custom_1752485550424{margin-top: 40px !important;}”][vc_separator color=”#d1005c” border_width=”2″ type=”small” position=”center” thickness=”3″ up=”” down=””][vc_column_text css=”.vc_custom_1765527323680{padding-top: 40px !important;padding-right: 10px !important;padding-bottom: 30px !important;padding-left: 10px !important;}”]<\/p>\n

Augmented Reality<\/strong> is a technology that overlays digital graphics and information onto the real world.<\/span><\/p>\n

This experience is delivered through devices such as smartphones or AR glasses, which add virtual content<\/strong> to what the user is already seeing<\/span>.<\/p>\n

When using a smartphone, the AR experience appears on the screen, enhancing the live video captured by the camera<\/span>.<\/p>\n

With Augmented Reality glasses, digital elements are projected directly onto the lens, creating an effect that feels very similar to viewing a hologram<\/span>.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” gap=”5″ content_placement=”middle” type=”container” padding_top=”” padding_bottom=”” css=”.vc_custom_1584533756320{margin-top: 40px !important;}”][vc_column width=”1\/2″][vc_single_image image=”87059″ img_size=”full” alignment=”center” style=”vc_box_rounded” css_animation=”fadeInLeft” css=”.vc_custom_1693390841661{border-radius: 25px !important;}”][\/vc_column][vc_column width=”5\/12″ css=”.vc_custom_1584533725743{margin-top: 20px !important;}”][vc_custom_heading text=”History of Augmented Reality” font_container=”tag:h2|font_size:38px|text_align:left|color:%23000000|line_height:46px” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”fadeInRight” css=””][vc_column_text css=””]<\/p>\n

The origins of Augmented Reality are surprisingly old. The concept first appeared in 1901, when writer L. Frank Baum<\/strong> imagined a pair of electronic glasses capable of showing additional information about the people in front of the wearer<\/span>.<\/p>\n

The first technological attempt at an AR-like experience came in 1957. Cinematographer Morton Heilig created the Sensorama, a multisensory machine<\/strong> that combined visuals, sound, and even scent\u2014marking the early foundations of what would later become Augmented Reality<\/span>.<\/p>\n

In 1973, computer artist Myron W. Krueger built one of the first interactive environments<\/strong> using cameras and projection systems to respond to users\u2019 movements, creating an early form of mixed reality<\/span>.<\/p>\n

Throughout the 1990s, Augmented Reality began finding practical applications<\/strong> in fields such as industry and design. One of the most notable milestones came from Tom Caudell, who coined the term \u201cAugmented Reality\u201d to describe a system built to assist with complex electrical wiring tasks<\/span>.<\/p>\n

Although the idea emerged many decades ago, Augmented Reality remains an evolving technology<\/strong>. Only recent advances in computing and visualization have allowed AR to mature, enabling today\u2019s AR companies to harness its enormous potential across multiple industries<\/span>.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” type=”container” padding_top=”” padding_bottom=”” css=”.vc_custom_1583498944741{margin-top: 25px !important;background-color: #c20056 !important;}”][vc_column css_animation=”fadeIn”][vc_row_inner][vc_column_inner][vc_custom_heading text=”We specialize in building Augmented Reality solutions for enterprise and education. Ready to Bring Your Ideas to Life?” font_container=”tag:h2|font_size:32|text_align:center|color:%23ffffff|line_height:1″ google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”none” css=”.vc_custom_1765527472407{padding-top: 80px !important;}”][vc_column_text css=”.vc_custom_1765527491463{padding-top: 15px !important;}”]<\/p>\n

We offer a range of AR solutions that can be tailored to fit your projects and specific needs.<\/span><\/p>\n

[\/vc_column_text][vc_btn title=”Let\u00b4s talk!” style=”gradient-custom” gradient_custom_color_1=”rgba(255,255,255,0.17)” gradient_custom_color_2=”rgba(255,255,255,0.38)” shape=”round” size=”lg” align=”center” css_animation=”bounceIn” css=”.vc_custom_1636960900586{padding-top: 15px !important;padding-bottom: 50px !important;}” link=”url:https%3A%2F%2Fwww.innovae.com%2Fcontacto%2F%3Flang%3Den|||”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” type=”container” padding_top=”” padding_bottom=”” css=”.vc_custom_1584522608138{background-color: #f7f7f7 !important;}”][vc_column][vc_custom_heading text=”How does Augmented Reality work?” font_container=”tag:h2|font_size:38px|text_align:center|color:%230f0f19|line_height:46px” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css_animation=”fadeInLeft” css=”.vc_custom_1765527505552{margin-top: 40px !important;}”][vc_separator color=”#d1005c” border_width=”2″ type=”small” position=”center” thickness=”3″ up=”” down=””][vc_column_text css=”.vc_custom_1765527521582{padding-top: 40px !important;padding-bottom: 40px !important;}”]<\/p>\n

Augmented Reality is the combination of two technologies, machine vision and graphic engines<\/span>.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” gap=”5″ content_placement=”middle” type=”container” padding_top=”” padding_bottom=”” css=”.vc_custom_1584522624154{background-color: #f7f7f7 !important;}”][vc_column width=”1\/2″][vc_single_image image=”87038″ img_size=”500×369″ alignment=”center”][\/vc_column][vc_column width=”1\/2″][vc_custom_heading text=”Rendering Engine” font_container=”tag:h3|font_size:46px|text_align:left|color:%23d50057|line_height:46px” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”fadeInRight” css=”.vc_custom_1765527529910{margin-top: 20px !important;}”][vc_column_text css=”.vc_custom_1765527558224{padding-top: 8px !important;}”]<\/p>\n

The rendering engine is responsible for generating the visual content, typically 3D elements, displayed in an Augmented Reality experience. Computer vision algorithms ensure that these augmented elements are correctly positioned within the real-world scene, creating a coherent and believable composition for the user<\/span>.<\/span><\/p>\n

At the core of the graphics pipeline is the rendering process itself. This involves converting a three-dimensional scene into a two-dimensional image<\/span>. <\/span><\/p>\n

To produce the final render, the system processes several components: the 3D model\u2019s geometry, surface properties (such as color and material), scene lighting, and the camera\u2019s position<\/span>.<\/span><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” gap=”5″ content_placement=”middle” type=”container” padding_top=”” padding_bottom=”” css=”.vc_custom_1584522635906{padding-top: 25px !important;background-color: #f7f7f7 !important;}”][vc_column width=”1\/2″][vc_custom_heading text=”Computer Vision” font_container=”tag:h3|font_size:46px|text_align:right|color:%23d50057|line_height:46px” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”fadeInLeft” css=”.vc_custom_1765527567758{margin-top: 40px !important;}”][vc_column_text css=”.vc_custom_1765527582192{padding-top: 8px !important;}”]<\/p>\n

The computer vision techniques used in Augmented Reality are diverse and are generally referred to as tracking technologies. There are many types of tracking, for example, facial tracking, which detects and follows the position of a face, or texture tracking, which maps a reference image into a 3D coordinate system. More advanced methods now incorporate active sensors such as structured light, SLAM tracking, or full 3D tracking<\/span>.<\/span><\/p>\n

For an AR experience to feel seamless, everything must run in real time. This means both major components, rendering and tracking, need to operate at high speed and with great efficiency. Typically, the rendering module must generate around 60 frames per second, while the tracking module must process and interpret 60 frames per second as well<\/span>. <\/span><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”75789″ img_size=”500×369″ alignment=”center” css=”.vc_custom_1583500285281{padding-top: 50px !important;}”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” type=”container” padding_top=”” padding_bottom=”” css=”.vc_custom_1583499774273{padding-right: 15px !important;padding-left: 15px !important;}”][vc_column][vc_custom_heading text=”Types of Augmented Reality” font_container=”tag:h2|font_size:38px|text_align:center|color:%230f0f19|line_height:46px” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css_animation=”fadeInLeft” css=”.vc_custom_1591611133406{margin-top: 40px !important;}”][vc_separator color=”#d1005c” border_width=”2″ type=”small” position=”center” thickness=”3″ up=”” down=””][vc_column_text css=”.vc_custom_1765527601534{padding-top: 40px !important;padding-bottom: 40px !important;}”]<\/p>\n

Depending on the device used to deliver the AR experience, Augmented Reality can be classified into three main types.<\/span><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” type=”container” padding_top=”” padding_bottom=”” css=”.vc_custom_1583499774273{padding-right: 15px !important;padding-left: 15px !important;}”][vc_column][vc_custom_heading text=”Augmented Reality on personal computers” font_container=”tag:h3|font_size:28px|text_align:center|color:%23d50057|line_height:28px” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”fadeInDown” css=””][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” gap=”5″ content_placement=”middle” type=”container” padding_top=”” padding_bottom=”” css=”.vc_custom_1584531557433{margin-top: 40px !important;}”][vc_column width=”1\/2″][vc_single_image image=”75813″ img_size=”600×400″ alignment=”right” css_animation=”none”][\/vc_column][vc_column css_animation=”none” width=”1\/2″ css=”.vc_custom_1591167927103{margin-top: 0px !important;}”][vc_column_text css=”.vc_custom_1765527656935{padding-top: 8px !important;}”]<\/p>\n

Around 2006, driven largely by developments in the gaming industry<\/strong>, personal computers began incorporating more powerful processors and dedicated graphics cards. This made developing high-quality Augmented Reality experiences at an accessible cost<\/strong> possible for the first time<\/span>.<\/p>\n

During those early years, AR applications became especially popular in marketing<\/strong>: at points of sale, in events and roadshows, and even embedded directly into websites. Advertising campaigns leveraged the \u201cwow effect\u201d of this emerging technology to launch products and invite users to experience the blend of digital and physical worlds<\/span>.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” type=”container” padding_top=”” padding_bottom=”” css=”.vc_custom_1584531655231{margin-top: 40px !important;padding-right: 15px !important;padding-left: 15px !important;}”][vc_column][vc_custom_heading text=”Augmented Reality on smartphone and tablet” font_container=”tag:h3|font_size:28px|text_align:center|color:%23d50057|line_height:28px” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”none” css=””][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” gap=”5″ content_placement=”middle” type=”container” padding_top=”” padding_bottom=”” css=”.vc_custom_1584527020625{margin-top: 40px !important;}”][vc_column css_animation=”none” width=”1\/2″][vc_column_text css=”.vc_custom_1765527756183{padding-top: 8px !important;}”]<\/p>\n

The social and technological revolution <\/span>sparked by smartphones acted as a catalyst for the growth of augmented reality<\/strong>. Smartphones, and later tablets as well, allowed users to enjoy augmented reality experiences very easily and anywhere. <\/span>By 2009\u20132010, smartphones had sufficient computational power to run advanced AR applications<\/span>.<\/p>\n

AR quickly found applications in magazines<\/strong>, catalogs, and advertising campaigns. Other applications emerged in sectors like tourism, overlaying city information onto the smartphone camera view based on the user\u2019s location and orientation, thanks to geolocation and built-in sensors. Companies also explored AR for training and entertainment<\/strong>, creating the first AR video games and interactive augmented manuals.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”75825″ img_size=”600×400″ css_animation=”none”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” type=”container” padding_top=”” padding_bottom=”” css=”.vc_custom_1584531655231{margin-top: 40px !important;padding-right: 15px !important;padding-left: 15px !important;}”][vc_column][vc_custom_heading text=”Augmented Reality headsets and smart glasses” font_container=”tag:h3|font_size:28px|text_align:center|color:%23d50057|line_height:28px” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”none” css=””][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” gap=”5″ content_placement=”middle” type=”container” padding_top=”” padding_bottom=”” css=”.vc_custom_1584527000309{padding-top: 25px !important;}”][vc_column width=”1\/2″][vc_single_image image=”75828″ img_size=”600×400″ alignment=”right” css_animation=”none”][\/vc_column][vc_column css_animation=”none” width=”1\/2″][vc_column_text css=”.vc_custom_1765527821608{padding-top: 8px !important;}”]<\/p>\n

Google Glass<\/strong>, released in 2012, was the first AR headset to capture widespread attention. Although it didn\u2019t succeed commercially, it made the world realize that AR\u2019s future lay in wearable glasses.<\/p>\n

Around the same time, Epson released the Moverio BT-100<\/strong>, one of the first \u201csee-through\u201d AR glasses. It featured micro-projectors that allowed users to view both the real world and virtual content projected onto the lens simultaneously.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” type=”container” padding_top=”” padding_bottom=”” css=”.vc_custom_1583500207725{padding-top: 30px !important;}”][vc_column css_animation=”none” css=”.vc_custom_1591168026317{padding-bottom: 25px !important;}”][vc_column_text css=””]<\/p>\n

In 2016, Microsoft launched the HoloLens 1<\/strong>, a complete AR computing platform. This device integrated multiple sensors and technologies to recognize the environment<\/strong>, voice commands, and user gestures, significantly enhancing the user experience. HoloLens introduced the concept of \u201cmixed reality<\/strong>,\u201d which differs from traditional AR mainly in its ability to intelligently position virtual elements within the real world using a live 3D model of the environment.<\/span><\/p>\n

Since then, devices like Magic Leap, HoloLens 2, and Nreal<\/strong> have proven the sector\u2019s potential. Key challenges ahead include reducing costs for mainstream adoption and creating applications that fully exploit these devices\u2019 capabilities to enhance everyday life.<\/span><\/p>\n

At Innovae<\/a> we deliver two AR-based solutions that support technical operations through \u00a0guided processes<\/a> and remote assistance<\/a>, demonstrating practical applications of this technology in professional environments.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” type=”container” padding_top=”” padding_bottom=”” css=”.vc_custom_1583498944741{margin-top: 25px !important;background-color: #c20056 !important;}”][vc_column css_animation=”none”][vc_row_inner][vc_column_inner][vc_custom_heading text=”Your Trusted Partner in Augmented Reality Innovation. How Can We Help?
\n” font_container=”tag:h2|font_size:32|text_align:center|color:%23ffffff|line_height:1″ google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”none” css=”.vc_custom_1765527959366{padding-top: 80px !important;}”][vc_column_text css=”.vc_custom_1765527978591{padding-top: 15px !important;}”]<\/p>\n

For over 20 years, we\u2019ve helped industrial workers perform more efficiently, enhanced learning outcomes in education, and brought technological innovation to marketing and sales campaigns.<\/span><\/span><\/p>\n

[\/vc_column_text][vc_btn title=”Let\u00b4s talk!” style=”gradient-custom” gradient_custom_color_1=”rgba(255,255,255,0.17)” gradient_custom_color_2=”rgba(255,255,255,0.38)” shape=”round” size=”lg” align=”center” css_animation=”none” css=”.vc_custom_1636961094758{padding-top: 15px !important;padding-bottom: 50px !important;}” link=”url:https%3A%2F%2Fwww.innovae.com%2Fcontacto%2F%3Flang%3Den|||”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” content_placement=”middle” type=”container” padding_top=”” padding_bottom=”” css=”.vc_custom_1584528279223{padding-right: 15px !important;padding-left: 15px !important;}”][vc_column css=”.vc_custom_1584527516870{padding-top: 20px !important;}”][vc_custom_heading text=”Differences between Virtual Reality and Augmented Reality” font_container=”tag:h2|font_size:38px|text_align:center|color:%230f0f19|line_height:46px” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css_animation=”none” css=”.vc_custom_1765528003160{margin-top: 40px !important;}”][vc_separator color=”#d1005c” border_width=”2″ type=”small” position=”center” thickness=”3″ up=”” down=””][\/vc_column][\/vc_row][vc_row content_placement=”middle” type=”container” padding_top=”” padding_bottom=”” css=”.vc_custom_1584533610562{padding-right: 15px !important;padding-left: 15px !important;}”][vc_column css=”.vc_custom_1584527516870{padding-top: 20px !important;}”][vc_column_text css=”.vc_custom_1765528068671{padding-top: 40px !important;padding-bottom: 30px !important;}”]<\/p>\n

With the rise of Augmented Reality headsets, it has become easier to mix up these two technologies<\/strong>. The main difference lies in the level of immersion each experience provides.<\/p>\n

Virtual Reality<\/strong> offers full immersion: all sensations perceived by the user are computer-generated. Users are fully transported into the digital world<\/span>.<\/p>\n

Augmented Reality<\/strong> on the other hand, enhances the real world by overlaying information onto it. Users stay aware of their environment, making AR ideal for applications where safety and context are important<\/span>.<\/p>\n

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The application of VR and AR differ significantly, mainly due to the level of immersion each technology provides<\/span>.<\/p>\n

In theory, augmented reality will have a much greater projection<\/strong> than virtual reality, since it can be incorporated into any area of our lives, as it is a technology that enriches experiences and processes.<\/p>\n

Virtual reality, by contrast, <\/span>simulates<\/b> experiences in a controlled environment. <\/span>Its adoption often requires more radical changes in habits or workflows, as users must fully immerse themselves in a virtual world<\/span>.<\/p>\n

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Augmented reality <\/span>provides users with an improved interface to access information or services.<\/span>.<\/span><\/p>\n

It allows users to access the information they need anywhere and hands free. <\/span><\/p>\n

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Quick access to information when visual patterns that have been calibrated are detected.<\/span><\/strong><\/p>\n

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High quality 3D content and animation integrated in real space.<\/span><\/strong><\/p>\n

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Multimodal user interfaces, allowing interaction via gestures and voice.<\/span><\/strong><\/p>\n

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Sensitive to the environment and location, allowing content to adapt as the user moves.<\/span><\/strong><\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/5″][vc_single_image image=”87054″ img_size=”100×100″ alignment=”center”][vc_column_text css=””]<\/p>\n

Enhances everyday activities by providing useful, context-aware information at any moment.<\/span><\/strong><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” type=”container” padding_top=”” padding_bottom=”” css=”.vc_custom_1591612339247{background-color: #c20056 !important;}”][vc_column css_animation=”none”][vc_row_inner][vc_column_inner][vc_custom_heading text=”Looking for Augmented Reality solutions? Let us help you bring your projects to life.
\n” font_container=”tag:h2|font_size:32|text_align:center|color:%23ffffff|line_height:1″ google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”none” css=”.vc_custom_1765528198918{padding-top: 80px !important;}”][vc_column_text css=”.vc_custom_1765528220608{padding-top: 15px !important;}”]<\/p>\n

We offer a range of AR solutions tailored to fit your projects and specific needs.
\n.<\/span><\/p>\n

[\/vc_column_text][vc_btn title=”Let\u00b4s talk!” style=”gradient-custom” gradient_custom_color_1=”rgba(255,255,255,0.17)” gradient_custom_color_2=”rgba(255,255,255,0.38)” shape=”round” size=”lg” align=”center” css_animation=”none” css=”.vc_custom_1636961275270{padding-top: 15px !important;padding-bottom: 50px !important;}” link=”url:https%3A%2F%2Fwww.innovae.com%2Fcontacto%2F%3Flang%3Den|||”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” type=”container” padding_top=”” padding_bottom=”” css=”.vc_custom_1583508496555{padding-right: 15px !important;padding-left: 15px !important;}”][vc_column css=”.vc_custom_1583507473146{padding-top: 20px !important;}”][vc_custom_heading text=”Augmented Reality Use Cases ” font_container=”tag:h3|font_size:38px|text_align:center|color:%230f0f19|line_height:46px” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css_animation=”none” css=”.vc_custom_1765528230696{margin-top: 40px !important;}”][vc_separator color=”#d1005c” border_width=”2″ type=”small” position=”center” thickness=”3″ up=”” down=””][vc_column_text css=”.vc_custom_1765528249023{padding-top: 40px !important;padding-bottom: 30px !important;}”]<\/p>\n

Augmented reality has a wide range of applications and can be leveraged in nearly any context to enhance outcomes<\/span>.<\/p>\n

Here are some examples of how AR is being used today<\/span>.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” type=”container” padding_top=”” padding_bottom=”” css=”.vc_custom_1584533924696{padding-right: 15px !important;padding-left: 15px !important;}”][vc_column][vc_custom_heading text=”Marketing” font_container=”tag:h3|font_size:28px|text_align:center|color:%23d50057|line_height:28px” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”none” css=””][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” gap=”10″ content_placement=”middle” type=”container” padding_top=”” padding_bottom=”” css=”.vc_custom_1583508960758{padding-top: 25px !important;}”][vc_column width=”1\/2″][vc_single_image image=”75853″ img_size=”600×470″ alignment=”center” style=”vc_box_rounded”][\/vc_column][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1765528273175{padding-top: 8px !important;}”]<\/p>\n

Print advertising and in-store promotions are still widely used by brands today. A common AR application is enhancing these ads through a mobile app available in app stores. <\/span>Through the app <\/span>users<\/span> can access additional content such as videos or 3D animations, discounts, gifts or similar<\/span>.<\/p>\n

AR can also be applied directly to products. For example, in a car dealership, users could see extra information overlaid on each vehicle, showing optional features or hidden engine components<\/span>.<\/p>\n

Augmented catalogs are also common in marketing applications, helping users better understand how a product works, how to assemble it, or how it fits into a larger system<\/span>.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” type=”container” padding_top=”” padding_bottom=”” css=”.vc_custom_1584534085946{margin-top: 40px !important;padding-right: 15px !important;padding-left: 15px !important;}”][vc_column][vc_custom_heading text=”Training” font_container=”tag:h3|font_size:28px|text_align:center|color:%23d50057|line_height:28px” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”none” css=””][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” gap=”10″ content_placement=”middle” type=”container” padding_top=”” padding_bottom=”” css=”.vc_custom_1583508960758{padding-top: 25px !important;}”][vc_column width=”1\/2″ css=”.vc_custom_1584534177554{margin-top: 40px !important;}”][vc_column_text css=”.vc_custom_1765528330367{padding-top: 8px !important;}”]<\/p>\n

There are many ways to use augmented reality to enhance training.<\/p>\n

Usually, we need to consult a paper manual while manipulating physical elements, for example, when assembling a piece of furniture or when operating a machine.<\/p>\n

In these cases, Augmented Reality headsets offer huge potential, allowing hands-free operation while displaying information exactly where it\u00b4s needed, or even overlaid on the object being worked on.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”75856″ img_size=”600×350″ alignment=”center” style=”vc_box_rounded”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” type=”container” padding_top=”” padding_bottom=”” css=”.vc_custom_1584534085946{margin-top: 40px !important;padding-right: 15px !important;padding-left: 15px !important;}”][vc_column][vc_custom_heading text=”Education” font_container=”tag:h3|font_size:28px|text_align:center|color:%23d50057|line_height:28px” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”none” css=””][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” gap=”10″ content_placement=”middle” type=”container” padding_top=”” padding_bottom=”” css=”.vc_custom_1583508960758{padding-top: 25px !important;}”][vc_column width=”1\/2″][vc_single_image image=”75859″ img_size=”600×400″ alignment=”center” style=”vc_box_rounded”][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1584534363280{margin-top: 30px !important;}”][vc_column_text css=”.vc_custom_1765528365865{padding-top: 8px !important;}”]<\/p>\n

Augmented Reality transforms traditional textbooks into interactive 3D experiences for subjects like anatomy, chemistry or history<\/span>.<\/p>\n

Adding 3D content to educational materials makes concepts easier to understand<\/span>.<\/p>\n

AR also provides students with an interactive learning environment. The ability to manipulate 3D elements and explore scenes makes learning engaging and helps improve motivation and learning pace<\/span>.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” type=”container” padding_top=”” padding_bottom=”” css=”.vc_custom_1584534085946{margin-top: 40px !important;padding-right: 15px !important;padding-left: 15px !important;}”][vc_column][vc_custom_heading text=”Industry 4.0″ font_container=”tag:h3|font_size:28px|text_align:center|color:%23d50057|line_height:28px” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”none” css=””][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” gap=”10″ content_placement=”middle” type=”container” padding_top=”” padding_bottom=”” css=”.vc_custom_1583508960758{padding-top: 25px !important;}”][vc_column width=”1\/2″ css=”.vc_custom_1584534599032{margin-top: 20px !important;}”][vc_column_text css=”.vc_custom_1765528396603{padding-top: 8px !important;}”]<\/p>\n

The manufacturing industry has been one of the earliest adopters of augmented reality<\/span>.<\/p>\n

Applications in areas such as maintenance, assembly support or quality control are already common in the industrial world<\/span>.<\/p>\n

The main uses of this technology involve step-by-step guided procedures that show operators how to assemble or repair equipment, as well as remote assistance systems that allow experts to resolve issues more effectively using AR-based instructions overlaid on the objects being worked on<\/span>.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”75862″ img_size=”600×400″ alignment=”center” style=”vc_box_rounded”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” type=”container” padding_top=”” padding_bottom=”” css=”.vc_custom_1584534085946{margin-top: 40px !important;padding-right: 15px !important;padding-left: 15px !important;}”][vc_column][vc_custom_heading text=”Medicine” font_container=”tag:h3|font_size:28px|text_align:center|color:%23d50057|line_height:28px” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”none” css=””][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” gap=”10″ content_placement=”middle” type=”container” padding_top=”” padding_bottom=”” css=”.vc_custom_1583508960758{padding-top: 25px !important;}”][vc_column width=”1\/2″][vc_single_image image=”75865″ img_size=”600×450″ alignment=”center” style=”vc_box_rounded”][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1584534551802{margin-top: 15px !important;}”][vc_column_text css=”.vc_custom_1765528442800{padding-top: 8px !important;}”]<\/p>\n

One of the most powerful aspects of augmented reality is the ability to show things that are invisible to the naked eye. In the medical field, this\u00a0has countless applications.<\/p>\n

A key advantage of AR glasses in surgical environments is hands-free control through voice and gestures, preserving the essential sterilization of the operating room.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” type=”container” padding_top=”” padding_bottom=”” css=”.vc_custom_1591612416880{margin-top: 25px !important;margin-bottom: -45px !important;background-color: #c20056 !important;}”][vc_column css_animation=”none”][vc_row_inner][vc_column_inner][vc_custom_heading text=”Unlock the potential of Augmented Reality for your business!” font_container=”tag:h2|font_size:32|text_align:center|color:%23ffffff|line_height:1″ google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”none” css=”.vc_custom_1765528454929{padding-top: 80px !important;}”][vc_column_text css=”.vc_custom_1765528472903{padding-top: 15px !important;}”]<\/p>\n

Contact our experts now to explore tailored solutions.<\/span><\/p>\n

[\/vc_column_text][vc_btn title=”Let\u00b4s talk!” style=”gradient-custom” gradient_custom_color_1=”rgba(255,255,255,0.17)” gradient_custom_color_2=”rgba(255,255,255,0.38)” shape=”round” size=”lg” align=”center” css_animation=”none” css=”.vc_custom_1636961406569{padding-top: 15px !important;padding-bottom: 50px !important;}” link=”url:https%3A%2F%2Fwww.innovae.com%2Fcontacto%2F%3Flang%3Den|||”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row_content_no_spaces” type=”container” padding_top=”” padding_bottom=”” css=”.vc_custom_1583491694094{margin-top: -40px !important;background-image: url(https:\/\/www.innovae.com\/wp-content\/uploads\/2020\/02\/home_microsoft_foto_fondo.jpg?id=75584) !important;}”][vc_column][vc_custom_heading text=”Augmented Reality” font_container=”tag:h1|font_size:56px|text_align:center|color:%23ffffff|line_height:0″ google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal” css_animation=”fadeInDown” css=”.vc_custom_1752485537504{padding-top: 130px !important;padding-bottom: 130px !important;}”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” type=”container” padding_top=”” padding_bottom=”” css=”.vc_custom_1584521759287{border-top-width: 40px !important;background-color: #f7f7f7 !important;}”][vc_column][vc_custom_heading text=”What is Augmented Reality?” font_container=”tag:h2|font_size:38px|text_align:center|color:%230f0f19|line_height:46px” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal” css_animation=”fadeInLeft” css=”.vc_custom_1752485550424{margin-top: 40px !important;}”][vc_separator color=”#d1005c” border_width=”2″ type=”small” position=”center” thickness=”3″ up=”” down=””][vc_column_text css=”.vc_custom_1765527323680{padding-top: 40px !important;padding-right: 10px !important;padding-bottom: 30px !important;padding-left: 10px !important;}”] […]<\/p>\n","protected":false},"author":2,"featured_media":75585,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"page-full-width.php","meta":{"content-type":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"class_list":["post-76539","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.innovae.com\/en\/wp-json\/wp\/v2\/pages\/76539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.innovae.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.innovae.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.innovae.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.innovae.com\/en\/wp-json\/wp\/v2\/comments?post=76539"}],"version-history":[{"count":5,"href":"https:\/\/www.innovae.com\/en\/wp-json\/wp\/v2\/pages\/76539\/revisions"}],"predecessor-version":[{"id":101615,"href":"https:\/\/www.innovae.com\/en\/wp-json\/wp\/v2\/pages\/76539\/revisions\/101615"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.innovae.com\/en\/wp-json\/wp\/v2\/media\/75585"}],"wp:attachment":[{"href":"https:\/\/www.innovae.com\/en\/wp-json\/wp\/v2\/media?parent=76539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}