TECHNAL is a leading company in aluminium architectural solutions that designs, manufactures and markets innovative systems for construction. Its activity focuses on the creation of high quality windows, doors, facades, enclosures and other aluminium products, offering designs that combine aesthetics, functionality and energy efficiency
As a company that shares our focus on innovation and quality, TECHNAL sought to take the presentation of its products to another level, making a significant impact on the way users perceive the value of its products.
With this objective in mind, Innovae has developed an immersive experience that allows them to show a virtual showroom where users can not only see, but also discover the different configurations and customisations of their products. In addition, it allows them to participate in the manufacturing process, from the raw material to the final product, and to witness the installation of these profiles in various applications.
This multi-user experience was launched at TECHNAL’s stand at the VETECO Window, Façade and Solar Protection Exhibition, which was held from 5 to 8 November 2024, within the framework of the International Construction Week. In contrast to the more traditional methodology, within a market that has always been characterised by being highly conservative, this strategy allowed them to offer a space where potential clients could carry out the construction of a modular façade in a London skyscraper, from the assembly of all the elements in the workshop to the installation on site. A fantastic staging where they could experience first-hand the entire process of creating and assembling a modular façade.
Albert Cunill, Marketing Manager of TECHNAL, assures that “the visitor’s response was spectacular. We managed to surprise them with a different experience, not only showing them samples of aluminium, but also allowing them to play and enjoy themselves”.
In addition to the development of the immersive experience, throughout the development of the project, Innovae has advised TECHNAL during the entire initial implementation process, from its initial definition to its execution and final start-up.
As Innovae’s CEO, Pablo Ayala, stated, this collaboration “has been very enriching. This can be seen in the result of the project we have developed together, which has pleasantly surprised all those who have had the opportunity to try this virtual experience“.
As a result of the success of the technological implementation in VETECO, TECHNAL currently offers the immersive experience in two of the brand’s showrooms, located in Barcelona and Miranda de Ebro, revolutionising the shopping experience for its customers.